A/B Testing in a Workflow | Cloud

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A/B Testing in a Workflow

complete

Rory Colsell

Add the ability to setup an A/B test "branch" and view the test results within a workflow.

January 21, 2019

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Rory Colsell

marked this post as

complete

This feature is now available on all accounts. Thanks to everyone who voted and helped us with this first iteration of the feature. The end result is a simple way to run a multi-variation test to gauge how parts of a workflow are performing or to try out new messaging journeys. This simple functionality is a good start but we know it’s only the beginning of what could be possible with an AB testing feature in Workflows. If you have any feedback or thoughts, we'd love to hear them.

Sammy Loveridge

Hi, any updates on this feature, please?

Ellie Lister

Thanks Rory - how long is a typical sprint for you? 2 weeks?

Rory Colsell

Ellie Lister: We recently started planning our work in 8 week chunks. Not everything will take the full 8 weeks, and some larger features/projects will require longer but we intend to break things up into work that can be done in 8 weeks. That also includes non feature work so not everything we do will be visible here, but for anything in the 'Planned' or 'In progress' state on this board, we intend to complete or give an update on them at least every 8 weeks.

Rory Colsell

marked this post as

under review

We've had this feature in beta for a long time now. Thanks to everyone who has helped us test drive A/B testing in Workflows. 
Whilst functional in its current state we've had a lot of feedback around the way we currently record conversions and how we handle the "control" case.
Whilst this feature is 95% there and we have released some bug fixes for it recently, we don't yet feel comfortable releasing it to all customers until its working perfectly. We have some ideas as to how we might revisit this entirely.
We won't be working to complete this in the coming sprint but are marking it as 'under review' as we are working on our plan for finishing it during a future sprint.

Chris Borzillo

Happy to help test.

Hadrien Cabrera

Hi !
Any updates on this feature ?
I would love to test it too :)

Silvio Bompan

Rory Colsell Yes please! Would love to have early access and test this feature on our WFs :)

Alevtina Nesteruk

I want test this

Deborah Menheere

I would love to test this :)

Rory Colsell

Deborah Menheere: Access granted! 🙂There's also an email with details on its way to your inbox.

Bjørn Seaton

Access no longer working :(

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