We’ve introduced Data Feeds in Vero 2.0, giving you the ability to use external API endpoints to insert personalized data into your campaign content.

Formerly known as Fusion endpoints and External Attributes, after careful consideration we renamed the feature in Vero 2.0 to “data feeds” to better fits today’s marketing landscape.

Additionally, this update lets you define multiple API endpoints at the project level in your settings, making it easier for you to add personalized data to your campaigns without needing technical expertise or per-campaign configuration.

Once your commonly used endpoints are setup in the project settings, you can now simply select which data feeds to use in your campaigns during content creation, eliminating the need to configure the same endpoints in every campaign. This also adds the ability to use multiple external APIs in one campaign.

Read more about setting up data feeds