We’ve enhanced campaign reporting in Vero 2.0 to provide clear insights into the growing trend of bot opens and clicks. Recognizing that bot activity is on the rise and can skew your engagement metrics, our updated reports now include a breakdown of real versus bot interactions in your CSV exports and dashboard. With a new dropdown filter allowing you to toggle between “All,” “Real,” and “Bots,” and conditions that now only count genuine interactions for “has opened” and “has clicked,” you can better gauge the true performance of your campaigns and make more informed marketing decisions.

Real and bot open and click data is also available in all report exports in both Vero 1.0 and Vero 2.0.