November 17th, 2025
New
Vero 2.0
Segments in Vero 2.0
Today we’re excited to share that Segments 2.0 is now live in Vero 2.0. This update brings all of the segmentation power you know from Vero 1.0—now rebuilt with a cleaner interface, clearer wording, and a more intuitive segment building workflow. Segments 2.0 is a complete rebuild that builds on the best parts of Vero 1.0’s segmentation experience, refining the interface and structure to offer a smoother, more flexible way to create and manage your customer segments.
You’ll still find all the functionality you rely on from Vero 1.0, now with meaningful UX and UI improvements that make segment building clearer and faster. This release also lays the groundwork for future enhancements designed to enhance your control and flexibility, enabling capabilities that weren’t achievable with our previous segmentation system. Such as including expanded logic controls, multi-property filtering, and richer date-range options.
We’re looking forward to rolling out more updates to segments in the future, but in the meantime, here’s what’s new today.
Key updates include:
Unified event conditions
Event-based segmentation is now consolidated into a single event condition with optional filters for event properties, time and date, and frequency.
Description field for segments
Add helpful descriptions to keep your segments well-documented and easy for your team to identify.
Improved search across all inputs
Faster, smarter search ensures you can quickly find properties, events, and values while building conditions.
Campaign browsing upgrades
A refined browsing experience makes it easier to locate campaigns and messages, with a dedicated section for recently selected messages.
Condition cloning
Duplicate conditions with a single click to speed up segment creation and experimentation.
A stronger foundation for what’s coming next
Today’s release sets the stage for multiple property filters within a single condition, flexible AND/OR groups, and more interactive date-range options.
Backwards compatibility
All of your existing Vero 1.0 segments are fully compatible with Segments 2.0. They’re now visible and editable directly inside Vero 2.0, and any updates you make in either version will sync automatically.
That means there’s nothing you need to migrate or update. Your campaigns continue running seamlessly across both platforms until the full transition to Vero 2.0 is complete.