Enable ability to send a single email to multiple recipients
In our line of work, we need to send a single email to a group of recipients so those recipients can thread off the email and have a conversation. This is particularly true for our enterprise customers.
It would be very helpful if we could pass a comma separated list of emails in our event payload to send a single transactional email to several contacts. Because of this lack of functionality, we can't use Vero to send transactional emails to our larger, more valuable customers.
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Comments7
Chris Hexton
Nov 8, 2021
Hey Riley Mangubat, thanks for following up on this! We unfortunately haven't made any progress on this since the last comment (lots of things on the cards). Is it possible that you or your colleague have 20 minutes to chat on the phone about this use case? We're always very interested in how customers use Vero for transactional messages versus alternatives like Sendgrid, Mailgun, etc. and this will help me champion this request. Could you perhaps email me on chris@getvero.com?
Sapphire Cascade
Nov 5, 2021
Hi Chris Hexton, my colleague Keoni is the one who commented below. This use case is becoming a growing limitation for us and is causing several of our operational workflows to break. As we scale, we may need to look for a different solution that can support sending a single email to multiple recipients. Do you know if there is any line of sight to having this functionality available?
Aqua Carrot
Nov 5, 2021
I would also find this extremely valuable for my use case which is very similar and requires multiple relevant parties to thread off of a single initial email.
Chris Hexton
May 17, 2021
Hi @Riley Mangubat — thanks for this feedback. I'm keen to get a bit more of an understanding of your use case. To confirm: this is a scenario where you don't want to trigger one message per recipient, but instead trigger one message to multiple recipients? What's the primary driver of this? Is it more about API optimisation or is it specifically important that each recipient be sent the same email?
Sapphire Cascade
May 17, 2021
Chris Hexton: Hi – happy to add some more color. We are a 3PL freight provider, which means we're brokering a service between several parties: a shipper, a driver, and even a third party pickup or delivery location. It's super important that all of these parties have the same context about a shipment, which is our team's responsibility to ensure. The larger a customer is, the more people there are that need to be kept in the loop. Many of our customers rely on a single email thread per shipment, where issues can be resolved and conversations can be held. We use Vero to send shipment tracking emails, so, as you could imagine, it's important for all these people to receive a single email that they can use to track, tag their Account Manager in, ask questions, etc. Because Vero does not enable this functionality, our Sales team is forced to disable notifications and send everything manually. This takes a lot of time and is super error prone, which is why we'd like to build functionality for customers/sales to specify a list of contacts these updates should be sent to. We have explored working with customers to create email groups, but because this contact list varies so widely on a shipment to shipment basis, the IT overhead associated with the request isn't feasible for a customer.
Chris Hexton
May 19, 2021
Riley Mangubat: This is very helpful. The scenario makes sense. A follow on question: if there were multiple automated updates for a shipment sent from Vero, do these all need to be "replies" on a single thread? If so, I think this would require Vero to "receive" (or be aware of) any responses, which is something for us to think through.
Sapphire Cascade
May 20, 2021
Chris Hexton: If that's possible, that would be phenomenal. Right now we have so many updates that get lost in our shipper's inboxes.. so keeping it in a thread would be ideal. I think even if we started with the ability to send automated emails to multiple people, that would still be super helpful. Threading off that email in an automated way would be more of a very, very nice to have.